WHERE BRANDING MEETS IMPACT
Advertising
We’ll Find Your Audience, And Reach Them
Advertising provides targeted reach, brand validation, and the human connection consumers crave amidst a sea of AI-generated “slop.” By utilizing hyper-personalized video and retail media networks, brands can cut through the noise, secure consumer trust, and drive measurable growth in a privacy-first world.
What We Do
STRATEGY & RESEARCH
Market analysis, consumer personas, brand positioning, and competitive benchmarking.
CREATIVE
Copywriting, graphic design, video production (social-first & high-production), and AI-driven creative assets.
MEDIA
Negotiating and purchasing ad space across TV, Digital Out-of-Home (DOOH), Social Media, and Connected TV (CTV).
DIGITAL PERFORMANCE
Search Engine Optimization (SEO), Paid Search (PPC), and AEO (Answer Engine Optimization) for AI-powered search.
CONTENT & SOCIAL
Social media management, community building, and Influencer/Creator partnerships (UGC).
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2025 Advertising Stats
- Mobile-First: 69% of all ad spend is now generated via smartphones.
- Social Multi-tasking: The average user now engages with 6.8 different social platforms every month.
- Short-Form Video: 78% of consumers prefer to learn about new products through short-form video (TikTok, Reels, Shorts).
- Trust in Creators: 92% of consumers trust recommendations from influencers or peers over traditional brand advertisements.
- Strategic Necessity: 88% of digital marketers now use AI in their daily tasks.
- Budget Allocation: AI-specific tools and infrastructure now command 9% of total marketing budgets, up from 7% in 2024.
- Efficiency Gains: Teams using AI for content generation report 60% faster editing processes and a 44% boost in productivity.
- The “Training Gap”: Despite high adoption, only 17% of marketing professionals have received formal AI training, highlighting a significant skills gap.
Why The California Office?
Look, you could try to do this yourself. You could sit in your office, bleary-eyed at 2:00 AM, staring at Google Ads like it’s a cryptic ancient text.
But here’s the cold, hard truth: the platforms are designed to take your money. They are built by some of the smartest engineers on the planet specifically to make “DIY” look easy while ensuring the house always wins.
And, where are you going to create your display ads? Canva?
Ready to Create an Advertising Campaign?
- Free Brand Assessment
- Strategy Consultation
- Custom Recommendations