No matter how hard you work on designing a brand logo, no matter how many focus groups tell you it’s just perfect, someone, somewhere, is going to hate it. Don’t worry. For every hater, there’s a lover and the attention is good. Trust us.
It’s not easy to be a good marketer and stay in touch with your customers. Marketing changes quickly and it can be difficult to keep up with the latest tools and trends. There are so many demands on your time and resources, that big, ambitious goals may get lost as you deal with a barrage of little crisis.