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Manifesto For Endurance

[ut_custom_heading custom_border=”yes” custom_border_bottom=”yes” custom_border_width=”2″ font_source=”google” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” font_size=”24″ letter_spacing=”-0.02″ text_transform=”capitalize” color=”rgba(255, 255, 255, 0.9)” custom_border_color=”rgba(255,255,255,0.81)”]A Manifesto for Entrepreneurs, Marketers, and Designers…[/ut_custom_heading][ut_custom_heading font_source=”google” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” font_size=”60″ letter_spacing=”-0.02″ text_transform=”none” color=”rgba(255, 255, 255, 0.9)” css=”.vc_custom_1554089218526{margin-bottom: 0px !important;padding-top: 70px !important;padding-bottom: 0px !important;}”]Create To Endure[/ut_custom_heading][ut_custom_heading font_size=”18″ letter_spacing=”-0.02″ text_transform=”none” color=”rgba(255, 255, 255, 0.9)” link=”url:http%3A%2F%2Fthecaliforniaoffice.com%2Fhow-to-make-your-brand-story-resonate%2F|title:How%20to%20Make%20Your%20Brand%20Story%20Resonate||”]Few things should be designed to be forgotten tomorrow.[/ut_custom_heading][ut_custom_heading font_source=”google” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” font_size=”60″ letter_spacing=”-0.02″ text_transform=”none” color=”rgba(255, 255, 255, 0.9)” css=”.vc_custom_1554089228685{margin-bottom: 0px !important;padding-top: 70px !important;padding-bottom: 0px !important;}”]Respect Convention[/ut_custom_heading][ut_custom_heading font_size=”18″ letter_spacing=”-0.02″ text_transform=”none” color=”rgba(255, 255, 255, 0.9)”]Create opportunities to be different and always push the boundaries. But know that too much, or too radical, a change can be disorienting for consumers. Unless, of course, that is your goal.[/ut_custom_heading][ut_custom_heading font_source=”google” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” font_size=”60″ letter_spacing=”-0.02″ text_transform=”none” color=”rgba(255, 255, 255, 0.9)” css=”.vc_custom_1554089239562{margin-bottom: 0px !important;padding-top: 70px !important;padding-bottom: 0px !important;}”]Cross Disciplines[/ut_custom_heading][ut_custom_heading font_size=”18″ letter_spacing=”-0.02″ text_transform=”none” color=”rgba(255, 255, 255, 0.9)”]There is never one best way to communicate a message.[/ut_custom_heading][ut_custom_heading font_source=”google” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” font_size=”60″ letter_spacing=”-0.02″ text_transform=”none” color=”rgba(255, 255, 255, 0.9)” css=”.vc_custom_1554089253544{margin-bottom: 0px !important;padding-top: 70px !important;padding-bottom: 0px !important;}”]Be Agnostic[/ut_custom_heading][ut_custom_heading font_size=”18″ letter_spacing=”-0.02″ text_transform=”none” color=”rgba(255, 255, 255, 0.9)” link=”url:http%3A%2F%2Fthecaliforniaoffice.com%2F8-things-every-good-marketer-should-do-every-day%2F|title:Stop%20And%20Smell%20the%20Competition||”]A diverse understanding of influences, markets, and technologies will always yield a better result against a narrow specialization.[/ut_custom_heading][ut_custom_heading font_source=”google” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” font_size=”60″ letter_spacing=”-0.02″ text_transform=”none” color=”rgba(255, 255, 255, 0.9)” css=”.vc_custom_1554089268154{margin-bottom: 0px !important;padding-top: 70px !important;padding-bottom: 0px !important;}”]Understand[/ut_custom_heading][ut_custom_heading font_size=”18″ letter_spacing=”-0.02″ text_transform=”none” color=”rgba(255, 255, 255, 0.9)”]If you don’t understand, don’t assume. Even a shallow dive may produce profound insights.[/ut_custom_heading][ut_custom_heading font_source=”google” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” font_size=”60″ letter_spacing=”-0.02″ text_transform=”none” color=”rgba(255, 255, 255, 0.9)” css=”.vc_custom_1554089280633{margin-bottom: 0px !important;padding-top: 70px !important;padding-bottom: 0px !important;}”]Be A Sponge[/ut_custom_heading][ut_custom_heading font_size=”18″ letter_spacing=”-0.02″ text_transform=”none” color=”rgba(255, 255, 255, 0.9)”]Take it all in, then squeeze it out for all it’s worth.[/ut_custom_heading][ut_custom_heading font_source=”google” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” font_size=”60″ letter_spacing=”-0.02″ text_transform=”none” color=”rgba(255, 255, 255, 0.9)” css=”.vc_custom_1554089294108{margin-bottom: 0px !important;padding-top: 70px !important;padding-bottom: 0px !important;}”]Be Opinionated[/ut_custom_heading][ut_custom_heading font_size=”18″ letter_spacing=”-0.02″ text_transform=”none” color=”rgba(255, 255, 255, 0.9)”]Then learn more and develop new opinions as you discard the old.[/ut_custom_heading][ut_custom_heading font_source=”google” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” font_size=”60″ letter_spacing=”-0.02″ text_transform=”none” color=”rgba(255, 255, 255, 0.9)” css=”.vc_custom_1554089321776{margin-bottom: 0px !important;padding-top: 70px !important;padding-bottom: 0px !important;}”]Compete To Win[/ut_custom_heading][ut_custom_heading font_size=”18″ letter_spacing=”-0.02″ text_transform=”none” color=”rgba(255, 255, 255, 0.9)”]We all undertake business for a variety of definitions of success; profit usually being primary. Compete aggressively.[/ut_custom_heading][ut_custom_heading font_source=”google” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” font_size=”60″ letter_spacing=”-0.02″ text_transform=”none” color=”rgba(255, 255, 255, 0.9)” css=”.vc_custom_1554089332441{margin-bottom: 0px !important;padding-top: 70px !important;padding-bottom: 0px !important;}”]Enjoy[/ut_custom_heading]