Rebranding a storied regional mid-western grocery.

We were tasked with developing a complete branding identity for Luminara, an outdoor company dedicated to enhancing outdoor living spaces with premium lighting and décor solutions.

The branding needed to capture the essence of Luminara’s commitment to quality and innovation, emphasizing their expertise in creating elegant, functional, and sustainable outdoor environments. This included a modern logo, cohesive visual language, and a brand story that resonates with both residential and commercial customers.