No matter how hard you work on designing a brand logo, no matter how many focus groups tell you it’s just perfect, someone, somewhere, is going to hate it. Don’t worry. For every hater, there’s a lover and the attention is good. Trust us.
A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, marketing, and product experience. When all aspects of the business are working well, the overall brand is likely to be healthy.