It’s not easy to be a good marketer and stay in touch with your customers. Marketing changes quickly and it can be difficult to keep up with the latest tools and trends. There are so many demands on your time and resources, that big, ambitious goals may get lost as you deal with a barrage of little crisis.
A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, marketing, and product experience. When all aspects of the business are working well, the overall brand is likely to be healthy.
Marketing is a full-time job. No matter how skilled you or another employee might be at InDesign, SEO or writing in general, it takes time—a lot of time to develop strong marketing materials and strategy.
The world’s greatest brands still use print. In an age when glossy marketing catalogs are giving way to digital presentations and consumer brochures are bowing to company blogs and YouTube how-to videos, is there still a place in small business for print marketing?